Willie “The Thrill” Shaw is a Bay Area native and Pro Boxer

Working with Willie as a smaller brand, gave me the space to create more of a personalized experience to help support in building a community around his brand. I supported Willie Shaw and his team with creating a stronger social media presence by providing digital content and social media calendar, directed a photo shoot and video promo reels as well as providing support with an apparel production, the creation to the execution of selling and all promotional content.